Lidl said the change has been introduced “following customer feedback” and that it gives shoppers “even better value”.
However, some shoppers on social media believed the overhaul would see them saving less, not more.
One commenter said that they would now need to spent a lot more to get a free bakery treat than the previous offer of spending £10 in a month.
Others said the old rewards system was the only reason they shopped at Lidl and that they would now go elsewhere.
“It’s honestly insulting for them to try and frame this as any sort of improvement,” one customer said, external.
Another said that £250 worth of shopping used to get you 10% off your next shop.
“Now we get a loaf of bread and a cucumber,” they calculated, external, noting that a cucumber costs 100 points and a seeded bloomer costs 150.
A Lidl GB spokesperson said customers will “consistently be earning more than one point per £1”.
They said this is because of campaigns such as double points, triple points, or free points on selected products.
