OXEN Sports support Sinfield’s 7 in 7 Challenge once again

OXEN Sports is proud to unveil the 2026 7 in 7 Limited Edition Challenge Range, launched in partnership with rugby league legend Kevin Sinfield CBE to support Motor Neurone Disease charities.
The new collection marks the third year in a row that OXEN has worked alongside Kevin and the 7 in 7 team, helping raise money and awareness for those impacted by MND through a limited-edition apparel range created for one of the most inspirational challenges in sport.
This September, Kevin Sinfield CBE and the 7 in 7 team will once again hit the road for what will be the seventh and final annual fundraising 7 in 7 challenge. The team will run an ultra-marathon every day for seven days, visiting all 12 English Super League grounds on the route to the finish line at Old Trafford ahead of the Betfred Super League Grand Final.
The 2026 7 in 7 Limited Edition Challenge Range features a selection of exclusive apparel designs, with 20% of all proceeds directly donated to Kev’s September challenge. Funds raised will be split across charities who support people affected by Motor Neurone Disease across the UK and Republic of Ireland.
Since first supporting Kevin Sinfield’s fundraising efforts, OXEN has helped raise more than £300,000 for MND charities, and are once again proud to stand alongside Kev, his team and the wider rugby league community in the fight against the disease.
Lee Jenkinson, CEO of OXEN Sports, said: “Everyone at OXEN is incredibly proud to launch the 2026 7 in 7 Limited Edition Challenge Range and continue our support for Kevin, the team and the MND community.
“Kev’s fundraising challenges have inspired people across the country and the impact he continues to have is extraordinary. As a brand, we have already helped raise more than £300,000 for MND charities, but we know there is still so much more to do.
“This is a cause that means a huge amount to us, to rugby league and to so many families across the UK and Republic of Ireland. We are committed to playing our part again, raising as much money and awareness as possible, and supporting Kev and the team every step of the way.”
The 7 in 7 challenge has become one of the most powerful fundraising movements in British sport, inspired by Kevin’s close friend and former Leeds Rhinos teammate Rob Burrow CBE, whose bravery, courage and campaigning helped transform awareness of Motor Neurone Disease.
The limited-edition range gives supporters the chance to pick their colours, show their support for Kev and the team, and help raise vital funds for charities working with those affected by MND.
The 2026 7 in 7 Limited Edition Challenge Range is available now at www.oxensports.com.




