It’s tote girl summer, Trader Joe’s new insulated bags draw long lines
Attention Trader Joe’s shoppers! Trader Joe’s dropped a new line of insulated mini bags just in time for summer.
Summer is almost officially here and Trader Joe’s has a new tote bag to celebrate.
According to the California-based grocery chain, the bags will be available beginning Wednesday, June 17 in four different striped pastel colors. The bags are 13 inches long, 11 inches tall and six inches wide, and are made of a heavy-duty blend of cotton and polyester and feature a pocket on each side.
“The size is ideal for smaller shopping trips, to pick up those few items you forgot the first time around. Just be sure to pick up a Tote while you can—supplies are limited,” Trader Joe’s said in an emailed statement to USA TODAY.
How much are the new summer totes?
Customers can get them for $2.99 each. There is a limited supply of the tote bags.
Trader Joe’s continues to add to its viral tote bag lineup
From “Trick-or-Treat Mini Canvas Totes” to “Micro Totes to the recent insulated mini tote bags, the striped mini canvas totes are the latest entry in Trader Joe’s ever‑expanding lineup of collectible bags.
A lavender version of the $8.99 reusable insulated bag recently debuted in stores. The chain brought back the pastel mini canvas tote bags in March and launched a new large canvas bag.
The compact totes have developed a cult‑like following among the store’s customers and the fashion-conscious. The bags first went viral in March 2024, becoming so popular on social media that procuring one has become increasingly difficult.
Trader Joe’s has filed lawsuit to protect against dupes
Trader Joe’s told USA TODAY it has recently filed a lawsuit to protect its customers from knockoff tote bags.
“We are aware that some knockoff totes are being sold online and have recently filed a lawsuit to protect our customers from being misled,” the company said in an emailed statement to USA TODAY. The grocer said it only offers Trader Joe’s products for sale inside its stores.
Trader Joe’s totes have found fans abroad, with bags listed on international marketplaces, including Coupang, Depop, and Karrot, as well as eBay and Mercari. With no Trader Joe’s stores abroad, resale prices listed by U.S. shoppers are often dramatically higher than in‑store prices, sometimes exceeding $1,000.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
