ASDA stores are extending delivery hours during the World Cup, as supermarkets respond to late-night demand from football fans.
Selected branches, including stores in Swindon, and Wiltshire, are among 188 locations nationwide trialling later delivery slots according to the Sun.
Some will now accept orders as late as 11pm or midnight—up to two hours beyond the usual 10pm cut-off.
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The move coincides with a number of England and Scotland fixtures scheduled for late evening kick-offs, with some matches starting at 11pm or later. Supermarkets are aiming to help supporters hosting watch parties or staying up for games at home.
The extended hours come into effect from today, in time for England’s opening match of the tournament, which kicks off at 9pm UK time.
Alongside longer delivery windows, ASDA has introduced a range of World Cup-themed offers available through delivery platforms. Customers ordering via Deliveroo can access deals such as two pizzas for £10 and discounted drinks, while Just Eat users can find offers on breakfast items for the morning after late matches.
(Image: Google Maps)
Shoppers may also be able to order through Uber Eats, depending on location, with promotions including reduced prices on snacks, soft drinks, and party food.
The changes place Wiltshire stores among those adapting to increased demand during the tournament, as retailers and hospitality venues prepare for a surge in at-home viewing.
ASDA has confirmed the extended delivery hours and promotional offers will run throughout the World Cup.
The stores are as follows: Gateshead
