Hailey Bieber put her sensational curves on display to model the new Everyday Cotton collection by Skims.
The 29-year-old looked incredible in the brand’s premium cotton essentials in a variety of colors and styles, including a nude-colored bra and matching thong that put her derrière front and center.
Other images, photographed by Mert Alas, show Hailey in a peony triangle bra and hipster briefs and a black plunge bra and string thong.
Skims co-founder Kim Kardashian shared several photos from the campaign on Instagram, with the caption: “@haileybieber for SKIMS Everyday Cotton.”
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Hailey also shared some images on her Instagram profile, alongside the caption: “I [heart] @skims. Me for @skims everyday cotton shot by @mertalas.”
“Hailey has a unique ability to make even the simplest pieces feel elevated,” Kim said in a press release. “Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.”
© SkimsHailey Bieber looks incredible in Skims’ Everyday Cotton collection
Hailey added: “For me, great basics are the foundation of every wardrobe. The Everyday Cotton collection has all the qualities I look for. It’s soft, comfortable and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again.”
© SkimsHailey modeled several styles from the collection
The Skims release comes soon after Hailey showed off her enviable physique in another set of jaw-dropping photos, this time for Italian swimwear brand Calzedonia.
Hailey, who was named Calzedonia’s new digital brand ambassador in May, left little to the imagination in a pink string bikini that showed off her summer glow, toned abs, and all-around remarkable figure.
© SkimsHailey Bieber in Skims
The brand shared a gorgeous photo of Hailey on Instagram from the shoot in Palm Springs, wearing items from the new Minimal Fit collection while holding a melting ice cream.
“Soft pink, strong energy, @haileybieber wearing our Minimal Fit Candy Pink bikini,” the post read.
Other photos from the shoot show Hailey leaning with her hands against a tree, and another of her gazing into the camera, both of which highlight her derriere.
© Courtesy of CalzedoniaHailey looks incredible in her pink bikini from Calzedonia
“The campaign brings together Calzedonia and Hailey Bieber, capturing modern summer glamour through retro-inspired swim silhouettes and effortless ‘California cool’ style,” the brand said in a press release.
The photos also showed off Hailey’s enviable bronzed skin, which may have had a helping hand from Rhode’s newly released summer ’26 collection, which dropped on June 9.
© RhodeHailey’s brand Rhode released a collection of bronzed, glowy essentials
Hailey revealed earlier this month that her brand, Rhode, is releasing a new collection of bronzed, glowy essentials “to bring from the sand to the city and everywhere in between.”
The collection put a sizzling twist on the brand’s best-selling lineup and includes three new products: Pocket Bronze, a stick for contouring cheeks and adding warmth to the complexion, Pocket Brush, a double-ended tool for blending, and Highlight Milk, a shimmery iteration on Rhode’s bestselling Glazing Milk.
The Peptide Lip Tint and Peptide Lip Shape will also be available in new bronzy and pearlescent hues.
