Designed in collection with Rooney, Primark‘s new launch draws on the success of the initial collection, which debuted in March.
The collection uses a palette that leans heavily on burgundy, chestnut and navy, accentuated by statement stripes on shirts and knitwear pieces.
As part of the autumn/winter drop, the collection will now include kidswear for ages 7-15. Rooney’s youngest son Cass joined her in the campaign.
In womenswear, prices range from £6 for a modal and cotton blend short sleeved T-shirt to £30 for an imitation leather funnel jacket. In kidswear, prices range from £7 for T-shirts to £13 for a zip-up hoodie.
Rooney said: “The response to the first launch was incredible and I’m so excited to share this next collection. When we started working together, I wanted to create clothes that genuinely fit into everyday life, and that’s exactly what we’ve continued with this collection.
“As we move into autumn, it’s all about versatile pieces that you can layer, dress up or down and wear again and again. We also wanted to introduce kidswear this time, which felt like a natural next step for me. Everything has been designed to be stylish, comfortable and affordable, helping women and families feel confident without spending more.”
Mary Lucas, womenswear trading director at Primark, added: “We’re delighted to continue our partnership with Coleen following the fantastic response to our first collection. Building on that success, we’ve created a new range that reflects Coleen’s effortless sense of style while staying true to what our customers expect from Primark.
“From everyday essentials to standout seasonal pieces, it offers great quality, style and value, giving customers even more choice as they update their wardrobes for autumn.”
