Get ready, Ulta Beauty lovers!
Ulta Beauty World is back for its second-ever convention, this time Sunshine State style.
The nation’s largest specialty beauty retailer, which held its 2025 inaugural event in San Antonio, Texas, is hosting this year’s convention at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
Beauty lovers will have the chance to connect with over 200 beauty brands, learn from industry experts and take home a $2,000+ swag bag.
Here’s what to know about the Ulta Beauty World event, when tickets go on sale, ticket prices and how to get them:
What is Ulta Beauty World?
The Ulta Beauty World convention plans to offer exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Ulta Beauty World 2026 Orlando tickets price, how to buy
Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
Last year’s inaugural convention was held in San Antonio, Texas. Attendees during this year’s event will receive “curated swag bags filled with must-have products from top beauty and wellness brands.” In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
This year in Orlando, Ulta officials also announced that they are offering master classes the day before the convention.
Where is 2026 Ulta Beauty World makeup convention?
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
- North Building: 9400 Universal Blvd.
- South Building: 9899 International Drive
- West Building: 9800 International Drive
When do tickets go on sale for Ulta Beauty World 2026?
Tickets to the Ulta Beauty World makeup convention go on sale at 10 a.m. EST on Wednesday, Jan. 21. Tickets will sell out quickly once they are released.
How do I buy tickets for Ulta Beauty World 2026?
You can purchase tickets through the Ulta Beauty World landing page on the Ulta Beauty website.
Is there an Ulta Beauty World 2026 age requirement?
Attendees must be 18 or older to attend Ulta Beauty World.
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
How much are tickets to Ulta Beauty World 2026 in Orlando, Florida?
Ticket prices for the 2026 Ulta Beauty World are $160, plus a $5 processing fee.
How much are tickets to Ulta Beauty World 2026 master classes?
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
For those who want to attend both, the combined price is $199 plus the processing fee.
