Buffalo Wild Wings GO to open first Las Cruces site with free giveaway

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Buffalo Wild Wings will celebrate the grand opening of its first Buffalo Wild Wings GO restaurant in Las Cruces on Tuesday, April 7.
The new restaurant will open at 10:30 a.m. with a ribbon-cutting at 3310 Rinconada Blvd. The first 50 guests will win free wings for a year (in the form of a voucher for 6 weeks each week for 52 weeks), starting at 11 a.m.
“This opening is a meaningful moment for our team and the Buffalo Wild Wings brand as we bring our GO location to Las Cruces,” said Ken Merritt, Las Cruces Buffalo Wild Wings franchisee, in an email. “As a family-run business, we’re excited to be part of the community and look forward to serving and supporting our neighbors for years to come.”
The 1,800-square-foot restaurant offers indoor-outdoor seating and employs more than 20 crew members. It will be open daily from 11 a.m. to 11 p.m., with extended hours until midnight on Fridays and Saturdays.
The BWW GO concept embraces convenience and speed. Guests can order online, in the app, or in-store. The GO concept, which officially launched in 2020, features traditional and boneless wings, all 26 Buffalo Wild Wings signature sauces and dry rubs, hand-smashed burgers, new spicy chicken dippers, and other fan favorites.
María Cortés González may be reached at 915-546-6150; [email protected]; @eptmaria.bsky.social on Bluesky, and @eptmariacg on TikTok.



