Wondering how Disney’s attendance has looked at its theme parks this year? We’ve got all the information for you!
Magic Kingdom
On November 13th, Disney released its earnings report and held an earnings call for Q4 of its fiscal year 2025. Updates poured out for Disney+, ESPN, and more. What we were really curious about were the updates about Disney’s theme parks and their financial state and attendance. A lot is happening at Disney World right now, and it’s only just begun!
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For Q4, Disney announced that overall revenues were $22.5 billion, which were comparable to Q4 fiscal 2024. They also increased 3% for the year to $94.4 billion from $91.4 billion in the prior year.
During the earnings call, Disney shared updates about its Disney Experiences division, which includes Disney Cruise Line, merchandise, and, of course, all the theme parks. For Q4, this division reported $8.77 billion, which is up 6% since last year. Operating income was reported at $1.88 billion, which increased 13%.
Magic Kingdom
According to Disney’s release, the overall revenue for Experiences hit a record full-year segment operating income of $10 billion, which was an increase of $723 million compared to last year. There was a record Q4 segment operating income of $1.9 billion, which was an increase of $219 million compared to the prior-year quarter. Broken down, International Parks and Experiences operating income grew 25% to $375 million, and Domestic Parks and Experiences grew 9% to $920 million.
EPCOT
As for their operating income, Domestic Parks increased by 6% compared to 2024, largely due to people sailing with Disney Cruise Line and utilizing passenger cruise days. These were partially offset by higher fleet expansion costs, reflecting the launch of the Disney Treasure in the first quarter of this year. As for International Parks, Disney did see a total increase by about 13% compared to 2024, which was largely due to growth over at Disneyland Paris, which can be attributed to volume growth due to an increase in attendance, an increase in guest spending, and higher costs attributable to new guest offerings.
Animal Kingdom
But what about theme park attendance? Well, here’s where things get interesting, because while theme park admissions did increase 5% year over year with a 4% increase in per-capita ticket revenue, attendance at Disney’s Domestic Parks DROPPED 1%, and International Park attendance was up 1% (in comparison to 9% last year). Resorts and vacations revenue rose the most, up 5% mostly thanks to passenger cruise days. Merchandise, food, and beverage revenue grew 6% with 3% of that being an increase in average guest spending.
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When talking about the past fiscal year, CEO Bob Iger said, “This was another year of great progress as we strengthened the company by leveraging the value of our creative and brand assets and continued to make meaningful progress in our direct-to-consumer businesses. Our strategy, coupled with our portfolio of complementary businesses and a strong balance sheet, enables us to continue investing in high-quality offerings for our consumers and increasing our returns to shareholders, and I’m pleased with our many achievements this fiscal year to position Disney for the future.”
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In comparison, the Q3 call saw the overall revenue for the Experiences and Consumer products division was up 8%, driven by a 10% increase in Parks & Experiences growth, with 6% being attributed to growth at the U.S. domestic parks. Operating income for the division was up 13% overall, and 22% over Parks & Experiences specifically. Overall, the division saw over $9 billion in revenue at that time.
Disney’s Hollywood Studios
When looking back, Disney said during the Q2 earnings call that they were “encouraged by the strength and resilience of our business, as evidenced in…the second-half bookings at Walt Disney World.” Disney explained that, at that time, bookings for Disney World were up 4% (with about 80% of the bookings in).
Magic Kingdom
There is still room for growth, as during that Q2 call, Disney discussed how international attendance at the domestic parks still isn’t back to pre-COVID levels. But, the CFO for the Company (Hugh Johnston) said that Disney is “clearly more than making up for it with domestic attendance. So, attendance at the parks has been terrific.” Granted, it’s been some time since COVID, but there is still a chance for attendance to continue to rise.
Magic Kingdom
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