Dakota Johnson’s new Calvin Klein campaign images and interview details were released Monday at 9: 10 a. m. ET, putting the actor at the center of the brand’s latest underwear-and-denim push. The timing matters because the rollout arrived as a full package—new photos plus fresh comments from Dakota Johnson about comfort, denim habits, and feeling good in her body.
The campaign presents Dakota Johnson in a house setting in Topanga, California, photographed by Gordon von Steiner, with scenes that emphasize a laid-back, at-home tone. In one set of images, she lounges on a pool float wearing a black Ultralight bra and Ultralight underwear; in others, she wears jeans styled with exposed underwear, including a black thong paired with baggy, ripped denim.
Dakota Johnson’s Calvin Klein campaign images spotlight underwear, denim, and at-home styling
The new creative leans into minimal styling and familiar domestic spaces, showing Dakota Johnson “lounging around the house in various states of undress” as part of the denim and underwear concept. The photos include looks built around jeans—sometimes only jeans—alongside underwear choices that range from boy shorts to thong styles.
In the pool sequence, the black Ultralight bra is described as designed to “lift and shape, ” and the accompanying images include Ultralight underwear. Another look features baggy, ripped jeans worn with an exposed black thong and no other visible top, reinforcing the campaign’s underwear-meets-denim framing.
Alongside the visuals, Dakota Johnson describes the tone of the shoot as relaxed, recalling that it was “very chill, ” with music, jokes, and “me walking around naked essentially, ” as the crew tried to avoid making the moment feel overly serious.
Calvin Klein rollout turns on timing: new photos paired with fresh remarks
What made the campaign feel like a breaking fashion moment wasn’t just the imagery—it was the simultaneous release of Dakota Johnson’s comments explaining how the partnership fits her current mindset. She said working with Calvin Klein “at this moment” felt “very symbiotic” with where she is in her life, adding that she feels “calm and centered, ” spends “a lot of time at home, ” and feels “very comfortable” in her body.
That framing matches the creative direction: lounging, light denim, underwear as everyday wear, and a sense of ease rather than performance. Dakota Johnson also tied the appeal of clothing to how it changes “energy and physicality, ” arguing that the “sexiest clothing items” are the ones that make you “feel good in your body, ” whether that’s a big T-shirt or lingerie.
On denim, she pointed to two different jean approaches reflected in the shoot: a baggier style she likes because it “just makes an outfit, ” and a higher-waisted, tighter style she’ll choose depending on how she feels. She also described how she wears certain jeans by folding the waistband over to avoid wearing a belt and to change the fit.
Topanga, California setting and denim habits define the campaign’s specific vibe
The photography took place in a house in Topanga, California, reinforcing the “California cool” angle emphasized by the campaign’s tone and styling. Dakota Johnson described being at home as a real preference, calling a night in her “favorite activity” and saying she’s often in her underwear at home reading or watching movies.
Her comments also sketch out a practical approach to the pieces shown in the images. She said she likes Calvin Klein boy shorts because she sleeps in them and can “bop around the house” in the morning, and she said she often takes off her pants when she gets home, especially on hot days.
At the other end of the spectrum, she said she also wears very minimal underwear, describing it as “dental floss underwear, ” and suggested that feeling like there’s “nothing there” can be the point. On garment care, she rejected the idea of freezing jeans rather than washing them, saying she washes her jeans frequently and uses the dryer as well.
The campaign’s present-tense pitch is built around that mix: denim as an everyday uniform, underwear as both comfort and styling tool, and a shoot designed to look like real downtime. More campaign imagery and related promotional material is expected as the release continues Monday afternoon at 2: 00 p. m. ET; if additional looks are issued, the focus is likely to stay on the same underwear-and-denim combinations shown in the initial rollout.
