Photo: Walt Disney Co. / Courtesy Everett Collection
Spoilers for The Devil Wears Prada 2 below.
Thanks to its TikTok-viral bags and reasonable prices, the once-stale American handbag label Coach is on a hot streak — and beloved by Gen Z. But in the world of The Devil Wears Prada 2, it’s a laugh line. At the end of the film, Emily Charlton (Emily Blunt) and Andy Sachs (Anne Hathaway) meet for lunch. Emily, fresh off a failed attempt to pivot her career from Dior exec to Runway editor-in-chief, has just been dumped by the billionaire boyfriend who was supposed to install her there — and she has the breakup hair to prove it. While they catch up, Andy reveals the extent of Emily’s fall from grace. “Cool hair,” she observes. “How are things at Coach?” The line got one of the biggest laughs of the movie in my theater.
In the sequel to the 2006 hit movie that satirized Vogue and the often-hysterical fashion world, designers and brands are rarely the butt of any joke this time around. Emily’s new job, though, is the one major exception. Her cynical, money-first approach to the fashion industry — the attitude that led Miranda to call her not a visionary but a “vendor” — has landed her somewhere far less glamorous. From Dior to Coach? the movie seems to be saying to us. Ouch.
As the film closes and Andy and Emily repair their relationship, Andy predicts that her ambitious former colleague will get the chance to dream big again one day. But not today, at least, and not at Coach.
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