Metro Atlanta
Teddy’s Market has 2 locations north of Atlanta and plans to open a 3rd in Decatur.
Buc-ee’s filed a trademark infringement lawsuit against Teddy’s Market, saying it operates under a “confusingly similar” brand. At issue are the mascots for Buc-ee’s (right) and Teddy’s Market. (Ben Hendren for the AJC, Hyosub Shin/AJC)
As beloved Texas-based convenience store chain Buc-ee’s expands in Georgia with a fourth location, it is seeking to stop a local competitor from operating under a “confusingly similar” brand.
The smiling cartoon beaver that welcomes customers into Buc-ee’s is being unlawfully mimicked by the “anthropomorphic animal mascot” of Teddy’s Market, Buc-ee’s said in a trademark infringement lawsuit filed in federal court Friday.
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A customer walks into Teddy’s Market convenience store in Canton on Tuesday, May 5, 2026 (Ben Hendren for the AJC)
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The new Buc-ee’s at exit 42 on I-95 in Glynn County, Ga. (Sarah Peacock for the AJC)
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Journalist Rosie Manins is a senior courts and legal affairs reporter for The Atlanta Journal-Constitution.
Journalist Rosie Manins is a senior courts and legal affairs reporter for The Atlanta Journal-Constitution.
