ITV’s streaming platform surpasses previous May record with four days to spare, driven by a strong month for Drama, Soaps, and Britain’s Got Talent.
ITVX has achieved its most successful May on record, outperforming last year’s previous high-water mark with four days of the month remaining.
Total streams for the month rose by +19% year-on-year—representing an increase of over 45 million streams compared to May last year. May also marks only the second month this year (following a record-breaking April) to deliver double-digit percentage growth.
This stellar monthly performance continues the highly successful year so far for ITVX, with year-to-date streams up +12% compared to the same period last year.
Drama remained the single largest contributor to ITVX’s success in May, drawing in 92 million streams—a +10% increase on last year.
Believe Me was the stand out title of the month, attracting 16 million streams. The most watched drama on ITVX in May, the haunting four part series following the victims of ‘black cab rapist’ John Worboys, as they take on the authorities who failed them in a fight for justice. Compelling viewing for audiences from the start, Believe Me attracted high numbers of ITVX viewers in its first week, becoming ITVX’s most watched drama in over a year based on first 7 days of availability, with 58% of the audience watching every episode in the first week of viewing—the fastest completion rate for any commissioned drama on ITVX in 2026.
Espionage thriller Secret Service achieved 10 million streams in May, bringing its total to 13 million streams for the five episode series.
The most watched acquired title dramas included The Affair, with 5.4 million streams in May, A Taste For Murder with 4.9 million streams and The Family Next Door, with 4.2 million streams.
ITV’s Soaps Coronation Street and Emmerdale generated 58 million streams in May, representing an impressive +35% surge year-on-year.
Entertainment took third place with 50 million streams, climbing +27% against last May. This was heavily driven by the latest series of Britain’s Got Talent, which finished its series with 25 million streams. This marks the best-ever streaming performance for the show, up +9% on last year’s series, making it the second most-streamed entertainment title on ITVX this year so far, just behind I’m a Celebrity… South Africa.
May concluded a record-breaking month with a strong performance for Soccer Aid 2026. The star-studded charity match secured its highest TV set peak in three years with nearly 4 million viewers, alongside a significant year-on-year viewing uplift on ITVX (viewing up 58%).
June has begun with strong momentum, with Love Island’s launch episode achieving the biggest audience for 16-34s of the day on any channel with a peak overnight audience of 902k viewers across ITV2 and ITVX. In addition to this, Streams on ITVX were up 63% compared to the equivalent day in 2025.
Next week, ITV will kick off its coverage of the FIFA World Cup 2026 with the first two matches including one of the host nations, Mexico v South Africa, live from Mexico City at 8pm (UK) on ITV1, ITV4, ITVX, STV and STV Player.
ITV Sport’s FIFA World Cup 2026 coverage will be led by Mark Pougatch, Laura Woods and Semra Hunter, as they are joined by a star studded line-up of the very best football pundits, presenters, commentators and reporters. The full list of pundits bringing you all of the action live from ITV’s studios in Brooklyn, New York includes; Roy Keane, Ian Wright, Gary Neville, Patrick Vieira, Karen Carney, Ange Postecoglou, Juan Mata, Emma Hayes, Duncan Ferguson, Jobi McAnuff and Bradley Wright-Phillips.
ITVX will be offering football fans an enhanced viewer experience across the tournament including friction-less social sign in through Apple and Google ID on connected TVs, themed content rails with highlight packages and more, and a fan zone experience on the ITVX mobile app, where fans can see the full World Cup fixtures schedule, set reminders for the big ITV matches, and during the live games, get live commentary, in the moment videos of goals and highlights, quizzes and match insights powered by Google Gemini.
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