Manchester United have signed a deal with Amazon Prime to permit behind-the-scenes access for an ‘All or Nothing’ documentary.
Filming for the series, which will be launched in the summer of 2027 in over 240 countries, will begin in pre-season, with United claiming it has brokered a record access fee for any comparable documentary.
As previously reported by The Athletic, United held extensive talks towards the end of the 2024-2025 over a record-breaking access-all-areas documentary for the following season. Amazon’s offer was over £10m and would have been the largest payment made to a club by Amazon to take part in the series, which has previously featured Arsenal, Manchester City and Tottenham Hotspur.
However, United eventually pulled away from those talks after former coach Ruben Amorim expressed reservations about the potential intrusion on the first-team environment and fears it would distract from the progress of the first team.
Amorim— who experienced a very poor start to life at United and lost the Europa League final against Tottenham — made clear in June 2025 he did not believe such a project to be appropriate or beneficial to the first team. He felt it would be an unwelcome distraction in an environment that had endured many issues in previous years.
United sources claimed at the time that the plug was pulled after the club’s board received a unified recommendation from executive management, while also claiming there were some reservations about the commercial intricacies of the deal.
However, Amorim subsequently left United in January this year and the club recovered its form under interim coach Michael Carrick, who has since become the permanent coach.
Carrick has returned United to the Champions League and created a more stable environment and United have now decided that the time is right to enter into a deal.
The documentary will offer fans a greater insight into United’s new era under Carrick and their attempts to build on last season’s third placed finish, as well as humanising the coach, support staff and first-team players. It may also provide insight into executive management team under Sir Jim Ratcliffe’s INEOS and the Glazer family, where Omar Berrada is CEO and Jason Wilcox is sporting director.
United have explored other deals with streaming platforms in recent years.
In January, The Athletic revealed United agreed a deal with North American production company Lionsgate to create a dramatised retelling of the club’s history.
The production remains in a developmental phase and has not yet been written or sold to a broadcaster or streaming platform but the concept is similar in style to The Crown, a six-season historical drama series on Netflix which chronicled the life of the British monarch Queen Elizabeth II.
According to multiple people familiar with the conversations, who all spoke on the condition of anonymity to protect their positions, an agreement has been reached which will see United receive a guaranteed sum in the low multi-million pounds in the event the show is produced and sold. Future royalties will be shared between the club and Lionsgate, with the value growing based on the number of seasons and episodes made and the size of any deal that is agreed.
The British television writer and director Jed Mercurio — who has created hit UK TV series such as Bodyguard and Line of Duty — has been involved in conversations about the project. He is a childhood United fan.
United previously discussed a documentary with the U.S. entertainment platform Disney, with a view to striking a multi-million-dollar deal to create programmes about the club.
That production would have focused on United’s era of success under legendary coach Sir Alex Ferguson — a 26-year period in which United won 38 trophies, including 13 Premier League titles, two Champions League trophies and five FA Cups. This would have featured substantial interview time with Ferguson, now 83, as well as access to archive footage and insight from ambassadors, such as former captain Bryan Robson and goalkeeper Peter Schmeichel.
This dialogue did not reach an agreement and moved to the back burner once Ferguson’s multi-million pound annual ambassadorial role was ended by United as part of the cost-cutting.
‘Commercial benefits vs. day-to-day intrusion’
Analysis from Manchester United correspondent Mark Critchley
United have long been a target for the many content platforms and production companies looking to build on the popularity of fly-on-the-wall football documentaries in recent years. Until now, the Old Trafford hierarchy have resisted.
Not that their curiosity hasn’t been piqued at points. The financial rewards on offer for clubs willing to open their doors are substantial and amid difficulties growing the club’s historically strong commercial revenues, offers to invite cameras crews into Old Trafford and Carrington have increasingly appealed.
United say that the Amazon deal has been brokered for a record fee when compared with similar productions involving rivals such as Manchester City, Arsenal and Tottenham Hotspur. Last year, Amazon offered more than £10m for behind-the-scenes access.
Weighing up those commercial and financial benefits against the intrusion on day-to-day operations has long been the question, but it is an obstacle the club has now cleared.
Filming will begin during United’s pre-season preparations, which will include a friendly in Wroclaw, Poland on August 15 against Milan. That is set to see Carrick’s side come up against Ruben Amorim, the former United head coach who was an influential voice in the decision to shelve last season’s plans.
