Pamela Anderson, cofounder of Sonsie, Photo Credit: Fahim Kassam
Photo Credit: Fahim Kassam
Pamela Anderson is in her joyful era.
With the launch of a new, innovative product at her beauty brand Sonsie, Anderson is proving that beauty can be simple, mindful, and spark joy.
“With Sonsie, we try to keep it lighthearted, simple, and not overwhelming — because beauty should set you free,” Anderson shares with me on an early morning call.
“To be able to bring that energy into skincare, something you do every day, is really important to me. I want to show the personality of the brand, not just the science behind it.”
The brand, led by Anderson, is rooted in mindful beauty — one that values self-expression and honesty.
“It’s interesting, especially in these times when we’re inundated with AI commercials. I’m of that age where I get all these things and you just don’t really know what to trust. For me, mindfulness is about keeping it honest. It’s kind, it’s simple, while always taking that extra step for the planet and our community. I know those are kind of buzz words that get people engaged, but I walk my talk. I have for a long time.”
Sonsie’s latest innovation, Adapt Cream, embodies this philosophy. The clinically proven barrier cream reduces redness, boosts radiance, and strengthens the skin — all while being packaged in a home-compostable jar.
Adapt Cream, Sonsie, Photo Credit: Fahim Kassam
Photo Credit: Fahim Kassam
“I’m really excited about this product,” Anderson shares. “It’s been years in the making, I call it the ‘crème de la crème’. It all starts in the garden for me. I wanted something simple to use that could adapt to all your skin’s needs. I wanted something that was a one-stop shop. You can use this product for so many needs, and there’s really no wrong way to use it, which is perfect for me because I’m not a regimented person.”
With its distinctive green hue, Adapt Cream delivers high-performance results while adding a playful touch of joy to daily routines. It’s designed to replace multiple products on the shelf, reflecting Sonsie’s minimalist, mindful approach.
“There are some really cool ingredients in this cream. Some are sourced in interesting parts of the world, like a river in Spain called ‘Mars on Earth’, for its resilience,” shares Anderson.
Sonsie partnered with biomaterials pioneer Shellworks to develop its fully biodegradable packaging, made from Vivomer, a bio-based material grown by microbes instead of petroleum. It’s home-compostable, microplastic-free, and safe for soil, marking a new standard in circular beauty.
For Anderson, it all starts in the garden, from the inspiration behind the formula to the packaging itself, which she says she’d throw straight into her garden compost.
Pamela Anderson, cofounder of Sonsie, Photo Credit: Fahim Kassam
Photo Credit: Fahim Kassam
“From the product, the benefits, the feeling — I have always admired those that are sustainable and leave a gentle footprint. It’s a little rebellious and very exciting,” Anderson shares.
(Rebellious is an authentic term of Anderson, who is now known for rebelling against beauty norms.)
Kailey Bradt, who joined Sonsie as CEO in September, says that the brand’s goal is to create skincare that’s both multifunctional and approachable. “Our community lives all over the world — in cities and in their gardens,” she says. “The Sonsie woman isn’t tied to an age or geography. She might be planting tomatoes one day and on set in a gown the next.”
Anderson has proven that her career contains multitudes — as a businesswoman, author, and activist. Today, she’s also proving to be the author of her next chapter, owning her narrative with intention and grace.
This reinvention includes her writing (through her Substack The Open Journal with Pamela Anderson, the bestselling memoir Love, Pamela), critically-acclaimed film roles, and collaborations that align with her ethos – from “Pamela’s Pickles” with Flamingo Estate to wellness brand Arrae.
Anderson’s personal beauty philosophy mirrors Sonsie’s mission. She’s moved from the high-glam routines of the 1990s to a more authentic approach that celebrates natural skin and confidence.
“In the ’90s, I had a full face of makeup. I’d spend two hours in a chair. I’d wake up in the morning and say, ‘Oh my, I look terrible.’ Now I’ve cracked the code. I’m comfortable going to a dinner party, to the grocery store, walking a red carpet, being photographed for a magazine cover — and I’m using Sonsie.”
Sonsie reflects Anderson’s shift toward comfort, authenticity, and simplicity.
“For me, I have to keep it simple. If it doesn’t work, it doesn’t need to be in the line. If it’s not mind-blowing, we don’t need to introduce it.”
As Sonsie continues to evolve, Anderson sees it as an extension of her own growth and reinvention.
“Sonsie is a true and authentic extension of all I believe in — it’s good, it’s playful, it’s nourishing. My sons are a big part of the company, and as a mother, a woman, a friend — I am all in.”
Sonsie’s philosophy is that “Beauty is the freedom to be yourself.” And that philosophy is the heart of what drives Sonsie forward.
CEO of Sonsie, Kailey Bradt, Photo Credit: Moriah Ziman
Photo Credit: Moriah Ziman
“This philosophy works its way into our products seamlessly,” Bradt adds. “We really started with the essentials and we optimized the formulas to provide hydration specifically for those with sensitive skin. Adapt Cream takes it one step further and helps your skin adapt, even when conditions are not ideal – whether it be something internal or external. It’s that skincare product that gives you peace of mind.”
Anderson’s belief that “beauty should set you free” isn’t just a tagline: it’s a manifestation of her own evolution, grounded in joy, authenticity, and freedom.
“It’s the most fun I’ve had in this space. We are all heart and soul — a very cool group — crazy little wisdom. The Sonsie team is genuine, hardworking and talented. You can count on this — we are going places. We will never give up on us… or you.”
“Over time I’ve learned what works and what doesn’t, and I think we should embrace all chapters,” Anderson says. “Aging is funny, but being able to embrace yourself as you are, that’s the most beautiful you can be. I’ve learned over a lifetime of ups and downs that happiness is a choice – it’s a practice. To have fun, to be quirky — that’s important. Me in my garden, being silly, reading to my flowers, dancing around — that’s where I find joy.”
