Barstool Sports founder and podcaster Dave Portnoy had some choice words for North Carolina head coach Bill Belichick this week and Belichick’s girlfriend Jordon Hudson did not approve.
This past Saturday, while watching Belichick’s Tar Heels lose to Wake Forest, Portnoy took to X and criticized the eight-time Super Bowl champion for how bad his team looked. He declared that the scene was “disgusting” and said that Belichick needs to retire.
Advertisement
“Watching UNC is so frustrating. It’s like an alien stole Belichick’s brain. Just horribly coached. Horrible decisions,” Portnoy wrote on Saturday.
“Belichick needs to retire. This is disgusting. I’m not even sure he knows the score or where he is,” he added in a follow-up post.
The response
During Wednesday’s edition of the Barstool Pick Em podcast, Portnoy revealed that Hudson sent him a response to some of his posts about Belichick.
Advertisement
Portnoy said that Hudson sent him a DM on Instagram that was a thumbs down emoji. He clarified that there was no conversation and that the message was not in response to any personal messages between them.
“I got a thumbs down from her. I got a DM, just a thumbs down…” Portnoy said. “I didn’t send her nothing… She DM’d me a thumbs down.”
CHICAGO, ILLINOIS – NOVEMBER 8: Barstool founder and CEO Dave Portnoy is seen before the Florida Atlantic Owls and Loyola (Il) Ramblers game in the Barstool Invitational at Wintrust Arena on November 8, 2023 in Chicago, Illinois. (Photo by Michael Hickey/Getty Images)Michael Hickey/Getty Images
Jordon Hudson has not been a popular figure since she first entered Belichick’s life over a year ago. Between the age gap, the way Belichick’s personality has changed and her own role in Belichick’s career, many have accused Hudson of being manipulative, among a slew of other things. Her infamous “cameo” in CBS Mornings rubbed just about everyone the wrong way.
Advertisement
It certainly hasn’t helped that Belichick simply hasn’t been winning at North Carolina. After all of the preseason hype and expectations, Belichick’s Tar Heels laid an egg on his college coaching debut in front of a packed crowd that included many famous alumni.
At 4-6 on the season, Belichick’s team is just one loss away from missing out on bowl eligibility.
This story was originally reported by The Spun on Nov 20, 2025, where it first appeared in the College Football section. Add The Spun as a Preferred Source by clicking here.
