Rhode’s Summer Drops Put A Fresh Spin On Its Best-Selling Lineup

Few beauty brands have captured the zeitgeist quite like Rhode, Hailey Bieber’s beauty line that manages to sell out hours after new products are announced. Bieber’s secret sauce lies between her intentionally curated collection and the loyalty of her 57.8 million Instagram followers.

Rhode’s summer 2026 launches include Highlight Milk and Pocket Bronze.

Illustration: Forbes Vetted/ Photo: Rhode

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For the past four months, fans have been spinning theories as Bieber teased upcoming launches, including an unmarked opalescent milk and a creamy bronzer, on social media. Come June 9 at 12 p.m. EST, consumers will finally be able to get their hands on these highly anticipated formulas.

Until then, Rhode devotees can create their shopping lists. The summer 2026 collection will include three entirely new products: Pocket Bronze (a pint-sized stick for sculpting cheeks and adding instant warmth), Pocket Brush (a double-ended tool designed for buffing and blending) and Highlight Milk (a shimmery twist on the brand’s bestselling Glazing Milk for face and body). There will also be bronzy and pearlescent takes on crowd favorites like Peptide Lip Tint and Peptide Lip Shape.

Limited-edition bronze accessories will accompany the new makeup launches.

Illustration: Forbes Vetted/ Photos: Rhode

Alongside the makeup, Rhode will also drop limited-edition merch, including a terry cloth bag and a plush towel for the beach. Naturally, the brand’s viral phone covers will receive summer makeovers, too. The Signature Lip Case and Snap-On Lip Case will come in both Colada and Bronze. With formulas designed to mimic Bieber’s ever-present glow, Rhode’s latest launches are unlikely to stay in stock for long.